Navigating the world of mortgages can feel like wandering through a maze, with twists and turns that often leave prospective homeowners feeling lost. Enter L&C Mortgages, a beacon for those seeking guidance in this complex landscape. Since its inception in 1999, L&C has established itself as the largest fee-free mortgage broker in the United Kingdom, offering expert advice without hidden costs.
The heart of their operation lies within their website—a digital hub designed to engage users and convert visitors into clients. With millions of visits each year, it’s no surprise that Marketing Director Annette Read emphasizes its importance: "Our website is critical to every distribution channel we use and the hub of our marketing activity." However, behind this success story was an outdated custom-coded legacy site that hampered creativity and efficiency.
Imagine waiting weeks or even months for simple updates—this was the reality for L&C's marketing team until they decided enough was enough. The need for agility led them to Webflow Enterprise, a platform promising flexibility and speed. As Annette recalls her first encounter with Webflow: "From the moment I saw the demo, I was sold." This shift allowed them not only to modernize but also regain control over their web presence.
In just four months—and without losing hard-earned SEO rankings—the migration from their old site to Webflow took place seamlessly thanks to collaboration with MakeBuild and an attentive SEO agency. Adam Jones, Head of Digital Marketing at L&C, noted how vital this partnership was: “Engineer resources were being wasted on making changes... They needed to focus on delivering higher-priority development work.” Now equipped with tools that allow rapid deployment times and creative freedom, the team celebrated a remarkable 7% increase in conversion rates post-migration.
But what does all this mean for potential clients? For anyone looking at reviews about L&C Mortgages today, it's clear they are more than just another brokerage; they're pioneers adapting swiftly in an ever-evolving market while keeping customer needs front-and-center. Their commitment shines through both user experience enhancements on their site and continued efforts towards providing unbiased mortgage advice—all free of charge.
L&C’s journey reflects broader trends within financial services where digital transformation isn’t merely beneficial—it’s essential. By embracing new technologies like Webflow while prioritizing user engagement strategies driven by solid SEO practices, they’ve set themselves apart as leaders who understand homeownership dreams don’t have time for delays.