'What is more'—a phrase that often slips seamlessly into conversation, yet carries a weight of meaning that can enrich our communication. It serves as a bridge, connecting thoughts while adding emphasis to what follows. In essence, it means 'in addition,' or 'furthermore.' This simple expression allows us to layer information in a way that's both engaging and informative.
Imagine you're discussing your favorite restaurant with friends. You might say, "The food there is fantastic; what is more, the service is impeccable!" Here, you’re not just stating facts; you’re enhancing your point by highlighting an additional quality that makes the experience worthwhile.
This phrase finds its roots in English literature and everyday speech alike. It's versatile enough for casual chats among friends or formal discussions in academic settings. For instance, one could argue about environmental issues: "We need to reduce plastic waste; what is more, we should promote sustainable alternatives." The use of this phrase elevates the argument by introducing another compelling reason without losing momentum.
Interestingly, 'what's more' functions as a contraction of 'what is more,' but they are interchangeable in most contexts. Both phrases serve the same purpose—to add depth and clarity to statements—making them essential tools for effective communication.
In writing too, employing such expressions can transform dry text into something lively and relatable. Consider how authors use these phrases strategically within their narratives: "He was late again; what's more troubling was his lack of apology." This structure invites readers deeper into the emotional landscape being painted.
Moreover (pun intended), using these phrases effectively requires understanding when they fit best within your dialogue or prose. Overusing them may dilute their impact—like seasoning in cooking—you want just enough to enhance flavor without overwhelming the dish!
So next time you find yourself wanting to emphasize an additional point during conversation or writing, remember this little gem: ‘what is more’ isn’t just filler—it’s an invitation for others to engage with your ideas on a deeper level.