In the ever-evolving world of social media, few platforms have experienced as much turbulence as Twitter, now rebranded as X. The platform has seen a significant transformation in its user base over recent years, raising questions about its vitality amidst ongoing debates about whether it is 'dying.' As of 2025, X boasts an impressive 557 million monthly active users (MAU), marking a substantial increase from just 368 million MAU recorded in December 2024. This growth represents approximately a staggering 51.4% rise within just one year.
Interestingly, while many speculate on the decline of engagement due to various controversies surrounding ownership and content moderation policies under Elon Musk's leadership, daily usage statistics tell another story. In Q2 2022, there were around 237.8 million global monetizable daily active users (mDAU). However, since then, detailed updates on daily activity have become scarce following the acquisition.
Diving deeper into demographics reveals that male users dominate the platform at around 63.7%, compared to female users at only 36.3%. This gender disparity has widened since previous years when men accounted for roughly half of all users.
Age-wise, X appeals most strongly to younger adults aged between 25 and 34—this group constitutes about 37.5% of total users globally—while those aged between 18-24 make up another sizable chunk at approximately one-third.
Geographically speaking, the United States remains home to the largest number of X users with around104 million accounts; Japan follows closely behind with nearly71 million accounts.
Despite discussions swirling around user dissatisfaction or migration towards other platforms like TikTok or Instagram due to their engaging formats and features tailored for short attention spans—the numbers suggest that not only is X surviving but thriving in certain aspects.