Memorial Day weekend. For many in New York City, that phrase conjures images of escaping the concrete jungle for the sun-drenched shores and chic enclaves of the Hamptons. And this year, the East End is buzzing with more than just the usual summer hum. It's a season of fresh openings, breathing new life into the familiar landscape.
It feels like just yesterday we were packing away our winter coats, and already, the culinary scene is alight with exciting new ventures. Take Camp Rubirosa, for instance. Nestled at the historic 31 Race Lane in East Hampton, this seasonal pop-up is channeling the rustic charm of the Italian countryside with a distinctly East End relaxed spirit. Imagine sinking your teeth into Rubirosa's famous tie-dye pizza or their house-made pastas, all within a nostalgic, summer camp-inspired setting complete with an outdoor piazza. It’s a delightful collaboration, bringing a piece of Mulberry Street’s iconic flavor to the Hamptons.
And if pizza is on your mind, East Hampton is upping its game considerably. Crazy Pizza, fresh off its acclaimed SoHo debut, is landing at 47 Montauk Highway this June. This isn't just about thin-crust pies, though they promise those with premium Italian ingredients. They're bringing a whole experience: spinning chefs, live DJ sets, and a high-energy ambiance that blends Italian flair with that unmistakable East End vibe.
For those seeking a touch of old-school glamour with a modern twist, Swifty’s at The Hedges Inn in East Hampton is making its grand debut. This is the latest chapter for the beloved New York City boîte, brought to us by Andrew and Sarah Wetenhall, who previously revived its spirit in Palm Beach. Now, East Hampton gets to experience its signature blend of impeccable food, warm hospitality, and that lively atmosphere for breakfast, lunch, and dinner.
Culinary adventurers will also find themselves drawn to Wayan in East Hampton. The effortlessly chic French-Indonesian gem from Cédric and Ochi Vongerichten is setting up shop at E.H.P. Marina. Picture this: enjoying signature dishes like crab fried rice and lobster noodles al fresco on a deck overlooking Three Mile Harbor. Hot on the heels of its Aspen success, Wayan is solidifying its status as a must-visit spot.
Montauk is also gearing up for some serious revelry. Bagatelle, already a legendary dinner-to-dancing destination in places like St. Barths and St. Tropez, is dropping anchor at the Montauk Marina. While an official opening date is still under wraps, all signs point to a Champagne-fueled summer of Riviera-style parties by the Fourth of July.
Stepping back in time, Sagaponack General Store, a landmark since 1878, has been lovingly restored. It’s more than just a shop; it’s a portal to the past, now curated with the chicest decor. Inside, you’ll find local honey, farm-fresh produce, delicious sandwiches, and, yes, a restored penny candy display that’s pure nostalgia. It’s a true general store experience, embracing its rich history.
And for a taste of Mexico with a sophisticated edge, El Verano in Southampton is offering an elevated experience inspired by the summer homes of Cuernavaca and Valle de Bravo. Chef Julian Medina is crafting a seasonal, locally sourced menu that puts a modern spin on traditional dishes. Kicking things off this Memorial Day weekend is the El Verano Taco Lot, a casual, outdoor taqueria serving up Mexico City-style tacos right next door.
