There's a certain magic to New Orleans, a soulful rhythm that infuses everything from its vibrant music scene to its distinctive culinary landscape. And for nearly two decades, Blue Bottle Coffee has captured a piece of that magic in a cup, affectionately known as NOLA – their New Orleans-Style Iced Coffee. It’s a drink that’s become a beloved classic for their patrons, a sweet, smooth, and almost dreamlike concoction that’s now getting an exciting new life.
Imagine this: a base of cold brew, the gentle sweetness of milk, and the subtle, earthy whisper of roasted chicory. That’s the heart of the NOLA. It’s a departure from the intense punch of espresso-based drinks, offering instead a cleaner, more refreshing profile that’s perfect for a warm day. It all started almost 20 years ago when Blue Bottle founder James Freeman, looking for a way to cool down customers at a farmers market in the San Francisco Bay Area, drew inspiration from the traditional New Orleans way of blending coffee, milk, sugar, and roasted chicory.
Now, Blue Bottle is taking this cherished recipe and making it even more accessible. They've managed to capture that signature NOLA flavor – the perfect balance of coffee’s richness, milk’s creaminess, and chicory’s unique aroma – and seal it into convenient instant coffee crystals. This means you can recreate that delightful experience anywhere, anytime. Just add cold water, ice, and milk, and you’re instantly transported.
This isn't just about convenience, though. Blue Bottle’s Global Head of Innovation and R&D, Benjamin Brewer, emphasizes their commitment to quality. They’ve spent countless hours perfecting the blend, ensuring that this new instant version stays true to the beloved taste that NOLA enthusiasts adore. It’s a testament to their dedication to craft, even in an instant format. For those who’ve fallen in love with the original, this is a chance to enjoy it without the wait, a little taste of summer and that New Orleans spirit, no matter where you are.
And for those in Shanghai, the celebration continues. Starting August 9th, you can experience the NOLA INSTANT as a special in-store drink at Blue Bottle Coffee’s Jing’an Kerry Centre location. It’s a perfect opportunity to taste the instant version and perhaps even compare it to the original, all while soaking in the vibrant atmosphere of the city.
