It’s funny how sometimes the most familiar things in our lives, like the shampoo we use or the lotion that soothes our skin, have a story behind them. For many of us, NEVA might be that familiar presence in our bathrooms. This is a brand that quietly entered the scene in June 2017, born from the vibrant city of Shenzhen, China.
Founded by Shenzhen Mengjiafan Technology Co., Ltd., NEVA isn't just a name; it represents a growing line of daily chemical products. Think of your everyday essentials: cleansing lotions, laundry detergents, and stain removers. But NEVA doesn't stop there. They've also ventured into the world of cosmetics and beauty masks, all while holding onto their registered "NEVA" trademarks. It’s a journey that started with a modest registered capital of 500,000 yuan, positioning the company as a small but ambitious enterprise.
The path to where NEVA is today has been a steady one. The brand officially applied for its trademark in May 2020, and it was approved later that year in November. Fast forward to September 2024, and NEVA launched its dedicated hair and body care line. What’s particularly interesting here is their commitment to ingredients. They’re focusing on plant and mineral-based components, and they emphasize a rigorous, end-to-end safety standard. This includes everything from sourcing raw materials to the production process, even going as far as conducting skin irritation tests. It’s a thoughtful approach, aiming to bring a sense of trust to consumers.
Brands evolve, and so has NEVA’s parent company. We saw a change in shareholders in March 2024, with a new face, Wu Changqing, joining alongside Zheng Mengjuan. Then, in 2025, the company expanded its business scope to include the sale of daily chemical products. This period also saw the registration of several new trademarks, like "NEVA ROOT-TOUCH UP," "NEVA NATURAL," and notably, "NEVATON," which was successfully registered in December 2025. This expansion hints at a broader vision for the brand.
And for those looking for specific solutions, NEVA’s anti-hair loss shampoo has found a home on the Tmall International platform. It’s a tangible step, bringing their products to a wider audience and making them accessible for those seeking particular benefits.
From its inception in 2017, NEVA has been steadily building its presence. The company’s address has been updated, and the NEVA trademark was officially acquired by the company in April 2024. The launch of cleansing lotions and the broader hair and body care line in September 2024 marked significant milestones. The subsequent trademark applications in 2025, coupled with the business scope change, paint a picture of a brand actively growing and diversifying. The appearance of their anti-hair loss shampoo on Tmall International in November 2025 further solidifies their market reach. It’s a story of consistent development, rooted in Shenzhen and reaching out to meet everyday needs.