In early 2024, the airwaves will feel a little different as Hoda Kotb steps away from her role on NBC’s ‘Today’ show. After nearly two decades of waking up America with warmth and authenticity, she announced her decision to leave during an emotional broadcast in June 2023. Her words resonated deeply: “I’ve had the privilege of waking up with you for over 17 years... But life has seasons, and I feel like I’m being called into a new one.”
This wasn’t just a spur-of-the-moment choice; it was part of a thoughtful transition that began months earlier. Internal sources at NBC confirmed that this move was entirely voluntary—a planned evolution rather than an abrupt exit due to ratings or personal conflicts.
As fans grappled with their feelings about her departure, rumors swirled across social media—some speculating health issues or disagreements behind the scenes. However, these theories often missed the mark. The truth is more nuanced and speaks to Hoda’s desire for growth beyond daily news reporting.
Her motivations are multifaceted: after years spent covering headlines each morning, she yearns for creative freedom and new challenges—particularly in storytelling through documentaries focused on human interest themes. As a devoted mother to daughters Haley and Hope, balancing work-life commitments also plays a significant role in her decision.
Hoda’s legacy on ‘Today’ is undeniable; she joined the show back in 2007 as a fill-in anchor before becoming synonymous with its fourth hour alongside Kathie Lee Gifford. Their segment became iconic not only for its humor but also for its heartfelt conversations that connected deeply with viewers facing their own struggles.
One standout moment came during the pandemic when Hoda candidly shared feelings of isolation despite being surrounded by cameras every day—a testament to her ability to blend journalism with genuine humanity. This vulnerability struck chords nationwide, illustrating why so many have come to love her presence onscreen.
Looking ahead, Hoda isn’t disappearing from our screens altogether; under her new multi-year development deal with NBCUniversal starting February 2024, she’ll produce limited-series documentaries exploring topics close to her heart such as mental wellness and resilience while continuing writing projects including adaptations of previous works.
As we prepare ourselves for this change in morning television dynamics—with familiar faces transitioning into fresh roles—it becomes clear that while we may be losing Hoda from our daily routines—we’re gaining opportunities to see even more sides of who she is.
