The BMW i Vision Dee stands as a bold testament to the future of automotive design and technology, encapsulating what BMW refers to as the Digital Emotional Experience. This concept car, unveiled at CES 2023, is not just about aesthetics; it represents a paradigm shift in how we interact with vehicles.
Imagine gliding down a city street in a car that can change its color on command—32 hues available at your fingertips through innovative E Ink technology. The sleek lines and minimalist design evoke an almost futuristic charm while maintaining elements quintessentially BMW, like the iconic kidney grille and angel eyes headlights. Yet, this vehicle transcends mere visual appeal; it’s designed for emotional connection.
Gone are traditional physical buttons. Instead, drivers engage with their surroundings through an advanced digital interface projected onto the dashboard—a virtual button system that creates an immersive experience akin to stepping into another world. It feels less like driving and more like conversing with a trusted companion.
As you sit behind the wheel of Dee, you’re met with features that redefine convenience and safety. The heads-up display projects vital information directly onto your windshield—navigation prompts or speed limits appear seamlessly before your eyes without diverting attention from the road ahead. It’s this blend of practicality and innovation that makes every journey feel special.
Moreover, BMW has integrated aspects of augmented reality (AR) within this model's framework. Imagine seeing personalized virtual images reflected on side windows or experiencing dynamic expressions conveyed by your vehicle based on mood settings—all facilitated by cutting-edge software designed to enhance human-machine interaction.
This isn't merely speculation about future technologies; it's part of BMW's strategic vision for electrification and sustainability in mobility solutions worldwide. With sales figures showing significant growth in electric vehicle demand—over 790,000 units delivered globally last year—the company is clearly committed to leading this charge forward.
The i Vision Dee serves as both inspiration and prototype for upcoming models slated for release under BMW's new generation initiative starting in 2025—a move expected to revolutionize how we perceive automobiles altogether.