Imagine stepping into a world where passion for nature meets sharp marketing strategy. That's precisely the vibe you get when you look into alternance opportunities with organizations like Confidences d'Abeilles, especially if you're eyeing Lyon.
It all started with two brothers, Gaëtan and Nicolas, who, inspired by their great-uncle back in 2007, discovered the magic of beekeeping. That first hive, yielding their initial honey harvest, sparked a journey that's now a thriving adventure with a dedicated team. They're not just about honey; they're deeply committed to the authentic, traditional products of the hive, aiming to share the wonder of this extraordinary world. Their conviction? That genuine experiences and emotions resonate far more powerfully than mere words. This belief is the bedrock of the Association Confidences d'Abeilles (ACdA).
ACdA's mission is multi-faceted: to introduce people to the world of bees, to champion French beekeeping, and to safeguard vital pollinator habitats. It's a conscious effort to raise awareness and actively combat biodiversity loss. To achieve these ambitious goals, they're actively seeking to expand their team, and this is where the alternance role comes in.
This isn't your typical corporate gig. ACdA cultivates long-term relationships with patron companies, built on mutual exchange and partnership. They're also aligned with the '1% for the Planet' collective, emphasizing their commitment to environmental causes. The focus for this role is clear: to nurture this network of patrons, maintain existing relationships, and forge new alliances. For 2022, their objectives are bold: boost public recognition, amplify their notoriety, and triple their patron base. How? Through a dynamic mix of community growth (aiming for 35k followers), refined emailing and newsletter strategies, targeted Google Ads campaigns, cultivating ambassador circles, creating engaging web and social media content, proactive outreach (networking and cold calling), and a strong presence at key events.
So, what does the day-to-day look like for an alternant in Marketing & Communication? You'll be diving into website performance analysis, looking at metrics like traffic sources, bounce rates, and conversion rates, ensuring everything is digitally optimized. SEO is a big part of it too – digging into keywords, site architecture, and internal linking. Then there's the creative side: crafting monthly news updates, newsletters, and social media content. Think Reels, Stories, TikToks – no need to be a TikTok dancer, thankfully! You'll also be creating static web pages and email marketing campaigns.
Emailing itself is a significant focus, involving redefining and implementing communication and acquisition strategies. This includes A/B testing, analysis, reporting, and designing emails for sales teams. Paid acquisition, specifically optimizing Google Ads strategy, is another key area.
What kind of person are they looking for? Above all, someone who shares their core values: hard work, honesty, originality, prioritizing quality over quantity, a drive for execution, ambition, and a genuine sense of enjoyment in what they do. They expect you to be a hard worker, persistent, an excellent communicator both verbally and in writing, proactive, proficient with social media, comfortable with WordPress, and able to read English without a hitch. Added bonuses? Rigor and method, the ability to make quick decisions, an opportunistic mindset, persuasive skills, and that crucial 'try, fail, learn, improve' attitude, coupled with the ability to analyze your own performance.
When it comes to applying, they're refreshingly direct. Forget the formal cover letter; they want to hear from you in your own words. Send your CV and LinkedIn profile, and crucially, share a project, website, portfolio, or blog (even a substantial Instagram account counts!) that you're most proud of. The interview process involves a short initial call, a longer video conference, and potentially an in-person meeting in either Paris or Lyon.
This is a 12 to 24-month alternance opportunity, ideally starting in September 2022, based in Lyon. They’re big proponents of remote work, having had it in place for five years. You'll be working with tools like Trello, Slack, the Google Suite, Adobe Indesign/Illustrator, WordPress, Drip for email, WeReach for social media, and various social platforms, along with Facebook Business Manager, pixels, Google Analytics, and Google Ads. It’s a chance to gain hands-on experience in a mission-driven organization, making a real impact while developing your marketing and communication skills.
