Advancing Technology Accessibility: BOE's Three Major Display Brands Partner with JD to Launch the '100-Inch Big Screen Triple Commitment'

Strategic Cooperation Background and Milestone Significance

On August 20, 2025, global display technology leader BOE (Beijing Oriental) and retail giant JD Group jointly held a celebration for the third anniversary of the "Double京 Empowerment Plan." This collaboration marks a new phase in the deep integration of display technology industry and retail channels. As benchmark enterprises in their respective fields, both parties have successfully built a two-way empowerment model of "demand feeding back into R&D - technology reaching users directly" through three years of deep cooperation, fundamentally reshaping the value delivery path from laboratory to consumer scenarios.

Liu Zhiqiang, Senior Vice President and Chief Technology Officer of BOE Group, emphasized during his speech at the celebration that this strategic partnership is essentially a strong alliance based on complementary advantages. With thirty years of R&D accumulation in display technology, BOE boasts globally leading technologies under its ADS Pro, F-OLED, and α-MLED brands; while JD leverages its vast user base across China and precise consumer insights to build complete digital retail infrastructure. The combination not only achieves efficient matching between technological supply and consumer demand but also drives value reconstruction and capability enhancement throughout the entire display industry chain.

Technological Innovation and Product Empowerment System

At the level of specific technological implementation, BOE continuously breaks through performance boundaries in display technology through ongoing innovation. Its self-developed UB Cell technology has achieved commercial application via the "Double京 Large Screen Plan," allowing LCD displays to reach picture quality comparable to OLED for the first time. In mobile terminals, high-end LTPO technology has become standard for flagship smartphones significantly enhancing device battery life performance and display smoothness. For the booming esports industry, ADS Pro + Mini LED technologies provide unprecedented visual experiences for professional players and gaming enthusiasts through ultra-high refresh rates combined with precise light control capabilities.

Notably worth mentioning are BOE’s groundbreaking advancements in health-oriented displays. Its oxide-based technologies achieve an excellent balance between high performance and low power consumption while innovative eye-care display technologies offer all-day protection against harmful blue light through smart dimming features among various patents—demonstrating not just corporate R&D strength but also embodying core values centered around “technology accessibility”—making cutting-edge tech genuinely serve consumers' quality lives.

Ecological Co-construction & Industry Value Elevation

Over three years,u00a0the "Double京 Empowerment Plan" has expanded from mere product collaboration into comprehensive ecological co-construction within industries. The joint establishment by both parties’ technical innovation research institute utilizes big data derived from user behavior on JD’s platform developing world’s first S+ Display Certification Standard aimed at enhancing consumer visual experience which includes traditional technical parameters as well as subjective experience dimensions like human comfort levels adapting ambient lighting thus pushing forward transition within displaying sector from “parameter competition” towards “experience optimization.” In terms of channel innovations,u00a0JD launched flagship stores dedicated solely showcasing products empowered by different categories featuring these three major tech brands including professional design monitors equipped with ADS Pro tech flexible folding screen devices utilizing F-OLED techniques along with oversized televisions employing α-MLED solutions etc., effectively shortening cognitive distances between frontier science/tech advancements versus average consumers via immersive online showcases coupled alongside expert interpretations thereof. The collaborative construction surrounding esports ecosystem stands out particularly remarkable too—their initiated Best Of Esports High-Level Alliance attracted over twenty top-tier global brands spanning hardware equipment content production event operations covering full industrial chains altogether! Through profound partnerships involving teams such as JDG eSports squad Huya live streaming platforms creating complete closed-looped value chains encapsulating ‘R&D-device manufacturing-content generation-user outreach’ establishing new benchmarks regarding standardized professionalism evolving standards set forth upon competitive gaming landscapes!

Values Embedded Within 'Triple Commitments' Regarding 100-Inch Screens

During this celebratory occasion central segment,u00a0JD along with partners across industries collectively announced their initiative titled ‘Triple Commitments Regarding 100-inch Big Screens,’ comprising tri-dimensional quality assurance systems emphasizing aspects like true product reliability necessitating stringent testing verifications pertaining specifically toward displayed performances followed up by ensuring authentic experiential engagements providing end-users inclusive free zone contents calibrated services amongst others concluding ultimate service guarantees entailing hundred percent complimentary installations accompanied seamless after-sales support mechanisms provided henceforth! This commitment aims deeply addressing prevalent pain points hindering large-sized television adoption namely inconsistent product qualities lacking sufficient usage contexts complicated installation maintenance procedures involved ultimately aiming resolving those issues collaboratively aligning efforts amongst stakeholders forming cohesive networks thereby re-defining electronic consumption sectors service standards thoroughly transforming expectations established therein!

Strategic Layouts Surrounding High-Value Ecological Industrial Alliances nThe climax event witnessed inauguration ceremony surrounding formation concerning ‘High-Value Ecological Industrial Alliance.’ Initial members included TÜV Rheinland Hisense Skyworth ten-plus other leading enterprises signifying pivotal shift transitioning away conventional competitive logic moving towards symbiotic collaborations wherein formulated action guidelines exert substantial impacts felt throughout industries: nFrom technical perspectives advocating replacement low-level price wars prioritizing valuable innovations steering resources directing toward truly beneficial endeavors fostering shared frameworks facilitating collective efficiencies elevated across entire supply chains contributing sustainable ecosystems cultivated long-term viability extending lifecycle considerations ranging materials selections processing methodologies recycling initiatives respectively cultivating responsible practices promoting green developments holistically integrated manner! n ### Future Outlook Alongside Vision Toward Technological Inclusivity Aspirations nLooking ahead double 京 empowerment plans shall persist refining focus strategically concentrated four key directions firstly anticipating shifts stemming changing trends deriving insightful analyses detecting emerging needs beforehand secondly expediting transformations converting forefront Micro LEDs quantum dots next-gen exhibiting commercialization processes accelerating progressions whilst further constructing standardized evaluation certifications ensuring uniformity maintained within sectors lastly perpetually optimizing experiences innovatively expanding applications realms delineated earlier outlined aforementioned pursuits accordingly! nBOEs Powered By B.O.E strategies continue strengthening investments exceeding hundreds billions allocated advancing critical materials essential processes requisite underpinning success ensuing forthcoming breakthroughs yet leveraging synergistic relations forged encompassing multiple eco-partners devising open-ended transformation platforms propelling results rapidly engaging final clientele effortlessly delivering superior outcomes yielding replicable models enabling widespread accessibly globally fostering meaningful change impacting societies positively overall! On broader scales examining macroeconomic dynamics contextually evaluating cooperative paradigms surpass traditional business alliances evolving digitally-driven economic age highlighting exemplary cases showcasing transformative potentials encouraging knowledge-sharing inter-industry interactions benefiting alike demonstrating robust integrations linking academia research practical implementations nurturing holistic growth opportunities stimulating sustainable advances fueling national ambitions elevating Chinese manufacturing shifting creative paradigms substantially!