Milwaukee's 95.7 BIG FM is more than just a radio station; it's a time machine, a curator of memories, and a vibrant hub for music lovers. If you're someone who finds comfort and joy in the iconic sounds of the 80s and 90s, then this is likely your go-to frequency. They proudly brand themselves as "Milwaukee’s Best Variety of the 80s & 90s," and judging by the recently played tracks like John Mellencamp's "Jack & Diane," Night Ranger's "Sister Christian," and Matthew Wilder's "Break My Stride," they're staying true to that promise.
But BIG FM isn't just about hitting the rewind button. They're also plugged into the present, offering a mix of national news and even sparking conversations around celebrity happenings, like Cher's rumored marriage. It’s this blend of nostalgia and current events that keeps the station feeling fresh and relevant. You'll also find familiar voices on air, with shows hosted by personalities like Kidd O'Shea, Dave Michaels, and Martha Quinn, adding a personal touch to the programming.
Beyond the music and news, 95.7 BIG FM is also about community and engagement. They're involved in initiatives like matching donations to classroom projects through DonorsChoose, and they offer opportunities to win trips to major events like the iHeartRadio Music Awards. It shows a commitment to connecting with their listeners on a deeper level, beyond just playing songs.
Interestingly, the reference material also points to another entity, "That Station" (95.7 FM), which seems to operate with a slightly different, though complementary, philosophy. This station, often associated with WRAL FM INC, positions itself as a broader music discovery platform, particularly focusing on North Carolina's music scene. They offer custom channels for "New Music," "Lost & Found," and even delve into the 70s, 80s, and 90s. Their app is a comprehensive portal, featuring music news, concert announcements, contests, exclusive interviews, and even a merchandise store. Listeners praise "That Station" for its diverse music mix, non-repetitive playlists, and its support for local artists, often describing it as a refreshing change from commercial radio.
While 95.7 BIG FM in Milwaukee seems to be the definitive destination for 80s and 90s hits, "That Station" offers a more expansive, genre-bending experience, with a strong emphasis on discovery and local flavor. Both, however, share a common thread: a dedication to providing a rich and engaging audio experience for their listeners, proving that the power of radio, in its many forms, is far from fading.
