2025 Analysis Report on Domestic and International Market Trends in the Office Furniture Industry
I. In-Depth Analysis of Import and Export Markets
According to the latest trade data released by the General Administration of Customs, during January-February 2025, China's import and export trade of ergonomic chair products showed a significant divergence between volume and price. Specifically, total imports and exports reached 876,000 sets, an increase of 10.51% compared to the same period last year, continuing a steady upward trend over recent years; however, there was a year-on-year decline of 9.15% in trade value with an average price per product dropping by approximately 18%.
This phenomenon reflects profound changes in current international market supply-demand relationships. On one hand, as remote working becomes normalized globally, demand for mid-to-low-end ergonomic chairs continues to expand; on the other hand, intensified competition in international markets has led domestic exporting companies to generally adopt discount promotion strategies. Notably, the rise of emerging manufacturing bases in Southeast Asia is reshaping global supply chain dynamics which poses severe challenges to China’s traditional pricing advantages. From a product structure perspective, high-end products equipped with intelligent adjustment functions still maintain stable premium capabilities that point towards industry transformation and upgrading.
II. Tracking Leading Enterprises' Dynamics
In the evaluation promotion event for office and commercial furniture held in China for 2025, Yongyi Co., Ltd won three top industry awards thanks to its innovative “Yongyi Back Support Chair” series products. The company has been deeply engaged in ergonomics for over ten years now and has established a complete patent layout covering core technologies such as seat chassis systems and intelligent adjustment modules. Its latest adaptive lumbar support system can adjust support strength based on users’ sitting postures in real-time; this breakthrough technology earned it an excellent score of 93.5 points during professional evaluations.
The marketing director at Yongyi stated during the award ceremony that they will continue increasing R&D investment with plans for R&D expenses expected to rise to 5.2% of revenue by 2026. Currently, they are establishing an intelligent manufacturing base covering an area of 120 thousand square meters in Suzhou which will achieve annual production capacity of two million high-end office chairs upon completion. It is noteworthy that their cross-border e-commerce business saw a year-on-year growth rate reaching up to 67%, becoming a new performance growth point.
III. Trends in International Brand Expansion
global home retail giant IKEA announced it will open its first store at Sylvia Park—the largest shopping center—in New Zealand just before Christmas Day in 2025 marking another important step forward for its global expansion strategy.The total investment amounting NZD $230 million employs cutting-edge retail space design concepts featuring specially designed open garage showrooms suited for local climate characteristics.In terms of merchandise display ,15 %of exhibition areas are dedicated exclusively showcasing limited-edition product lines incorporating Maori cultural elements .
At the same time ,the Nordic high-end office furniture brand Flokk officially entered into Chinese market opening flagship experience store located at Shanghai North Bund spanning across800 square meters fully presenting signature Scandinavian design aesthetics .Inside six themed experience zones simulate different work scenarios allowing consumers intuitively feel product performance .Brand's APAC regional head revealed plans within next three years establish twelve retail terminals major cities throughout China while collaborating local design institutions develop new product lines tailored Asian body types .