2024 Pet Industry Development Trends and Brand Strategy Analysis Report
Chapter One: Domestic Pet Industry Exhibition Dynamics and Market Overview
The 28th China International Pet Aquatic Exhibition (CIPS) was successfully held from September 10 to 13, 2024, at the Guangzhou Import and Export Fair Complex B Zone. As Asia's largest professional exhibition in the pet industry, this year's event showcased significant international characteristics, covering an exhibition area of 100,000 square meters and attracting over 80,000 professional visitors from more than 130 countries and regions worldwide. During the exhibition period, over 1,400 participating companies concentrated on showcasing products across the entire industry chain including pet food, supplies, healthcare etc., with aquatic pets and small animals being particularly prominent.
Notably, this year's exhibition became an important platform for major e-commerce platforms to release industry trends. Mainstream e-commerce platforms such as Taobao Tmall and JD.com released the latest data reports for the aquatic/small animal sector; many leading pet enterprises also announced their annual development strategies on this platform. The concurrent events like "2024 Third E-commerce Conference" and "Aquatic Industry Development Conference" provided a deep communication platform for industry practitioners to discuss development opportunities under new business models in the pet economy.
Chapter Two: Industry Trends Revealed by E-commerce Platform Data
Taobao Tmall Platform Market Performance According to data released by Taobao Tmall’s Aquatic Small Animal Division during the e-commerce conference, online market share in aquatic pets has surpassed 70%, significantly higher than that of traditional cat-dog product markets' online penetration rate. In terms of growth rate, annual growth rates for aquatic pets have exceeded those of cats/dogs indicating strong developmental potential. User demographic data shows that China's pet ownership population has surpassed 40 million people with approximately24 million owning aquatic pets. Notably cross-category pet ownership is becoming a new trend where over60%of users own two or more different types of pets simultaneously. Regarding consumer behavior nearly40%of users are likely to purchase a second or third pet reflecting sustainability in pet ownership along with repurchase characteristics. In terms of subcategories aquatics account for61%market share while bird products represent15%and rodent products11%. Niche categories like rabbits or reptiles make up about5%. The consumer base exhibits diversification features; young consumers aged18-29remain dominant but male consumers as well as families with infants are rapidly increasing alongside older demographics showing growing interest in various categories suggesting around40%development space remains within lower-tier markets which will become key competitive areas moving forward. JD Supermarket Category Growth Analysis Data from JD Retail indicates that overall growth rate within waterfowl & small animal categories reached30%in2024with sales proportions being29%for rodents &30%for birds respectively.Aquatic product sales increased by30%, generating revenue exceeding20%, especially notable were compact aquarium setups seeing significant upticks in demand . Brand concentration remains low ,as top five brands only hold33 %of market shares contrasting sharply against mature segments seen elsewhere . Xiaomi fish tanks stand out commanding70 %share thanks largely due its smart design coupled effective internet marketing strategies illustrating how traditional industries face competition from tech firms entering their spaces . Younger user structures reveal rapid expansion among25-and-under age groups whose numbers surged300%; gender disparities show75 %male representation amongst aquatics whereas female participation rose quickly through smaller species segments.Seniors above56years continue displaying consistent interests towards both avian & piscine companions emerging into noteworthy consumer bases not easily overlooked . Social Media Platform Characteristic Trends xiaohongshu (Little Red Book) reveals females dominate (>80%)its waterfowl community primarily aged19-30 years old.Consumer settings revolve around offices dormitories newly furnished homes signifying urban youth adopting mini-aquariums symbolizing lifestyle quality.Newbie fishkeeping desktop tanks complete purchases emerge three keywords trending strongly here .Douyin recently opened live selling permissions involving hamsters non-breeding parrots averaging daily transactions reaching4000-5000RMB.Live streaming markedly enhances efficiency resulting sometimes hundreds viewers per session maintaining average price points at tens RMB highlighting mass consumption traits prevalent today !
Chapter Three: Domestic Pet Enterprises Strategic Developments Analysis n **Smart Pet Equipment Sector **Petree North leads automatic litter box segment announcing8000万元expected revenues next year founded2017their goods shipped globally surpassing100万units cumulatively.In addition besides proprietary branding they actively pursue OEM partnerships demonstrating robust supply chain integration capabilities.. n **Pet Food Manufacturing Sector **Huafuxing expects its production capacity designed yield reach5亿元by2024standardized drying snack factories wet food facilities temperature controlled main grain plants collaborate research centers forming comprehensive academia-industry systems together.. nAishule saw revenues exceed20亿元in23 retaining leadership position care item lines producing2.3 billion pads24billion mats encompassing cleaning ranges via multi-brand strategy global footprint achieving stable expansions! n **Pet Travel Gear Field **Fida reported global sales surpassing2亿the retractable leash series gaining traction since1991 Fida specializes solutions ensuring safety stylishness recognized widely amongst dedicated owners alike! n **Innovations Health Products Area *Fubei applied patents targeting alleviating weaning stress kittens enhancing immunity performance breakthroughs achieved.Central Enterprise developed innovative care pants addressing waste contamination issues.Chenxin Pharma partnered Chongqing Hanpei Bio developing treatments acute pancreatitis showcases pharmaceutical industry's crossover veterinary medicine trajectories emerging prominently today! n ### Chapter Four : Local Policies International Market Dynamics *Weihai Lingang District Tax Bureau implements specialized services supporting “it economy” related businesses providing tax assistance promoting local upgrades.Policies aim establishing full-time liaisons round-the-clock service mechanisms aiding quality improvements domestically !*Internationally Singapore enforces regulations mandating chip implantation licensing completion deadlines set August26 further prompting GM’s focus profitability initiatives elevating Blue Buffalo brand investments significantly.Hagen Industries Canada announces8百万dollar innovation investment plans emphasizing automation enhancements.Growel Group India launches Carniwel aiming penetrate burgeoning international nutrition sectors swiftly expanding now underway! n ###Chapter Five :Industry Trend Summary Outlook Overall insights derived across multiple platforms indicate core themes emerging through these analyses forecasted patterns highlight unprecedented accelerations witnessed waterside small-animal niches overtaking conventional feline-canine domains whilst intelligent devices proliferate deeper segmentation occurring cross-industry rivalries intensifying accordingly.Furthermore intergenerational shifts evolving purchasing behaviors suggest sustained compound yearly increments projected remain above15over forthcoming triennium!
businesses fortify footholds deploying R&D investments scaling operations downwards penetrating previously untapped territories optimizing regulatory frameworks nurturing standardized practices advancing collective maturation processes ultimately heralds era high-quality advancements centered innovations service enrichments experience optimizations vital competing factors ahead!